Google’s approach at creating a better online social strategy is creative with the notion that they will now use all the data gathered from individuals, such as the things you like, the people you talk to the most, and most other online habits, to constantly connect an online community in a much larger scale, with a greater impact on finding information. With this technology people will soon have the ability to remove the idea of having to search for information. Everything you could ever be interested in will now come to you based on your past. (Sounding more like ‘real-life’ online)
When someone writes a blog or article, they are asked to add tags to the page that best describes that specific article when people are searching. This idea of tagging is not yet obsolete, but more one sided in the case that only the article is tagged itself. Why not the individual as well? When signing up for a specific social network the user could then be asked to provide a certain number of tags they would use to describe their interests.
With this strategy, the individual can now be connected to the things he/she is looking for without the searching aspect involved. Constant media, news, and peoples will be connected to you with similar tags, enabling you to see new information all the time while meeting new people with similar interests to your own. This idea takes the large but very small social Internet and gives it the power to develop into the main global source for learning and sharing information.
Google is on the right track with harnessing the data gathered by their users to make a more personalized online experience, minus the underlying problem with telling people that you are keeping record of what they are doing. Once this becomes more apparent to the public, you will see a rise in concern. Personalized tagging is safer for the user to connect with people of similar interests while keeping the privacy of what they are viewing online.
Written By: Mark G. Valente | Director of Operations | Music Without Labels & Beat-Play LLC