The Beat-Play Experiment – Entry 3


Today we had our Beat-Play meeting in Philadelphia with everyone coming in from all the various parts of the country. We had a great meeting.

We talked about marketing, our ad model, customer service and transparency, which is the reason for this blog.

I also gave everyone an update on where we’re at for beta. I talked to Dan, our programmer last night and he said we should be in internal beta by the end of the month.

This is extremely exciting because we will finally get to play around with everything and begin to make tweaks. We figure we’ll play around with it for maybe a month or 2 until we release it for invitation beta.

We also need to have the lawyers take a look at it as soon as possible to start drafting the terms. I’ll call it May until we launch, just to be safe, but hopefully it’ll be sooner.

At the meeting, we also talked about our development strategy after beta launch. We’re going to focus on enhancing our social radio function, which utilizes your friends to suggest music instead of a computer program.

We’re going to try to make this as refined as possible, so that there is a lot of choice in filtering results, while it is still really easy to use. Also we’ll be implementing an ad model so that artists can track their plays and get paid for them, while the fans are able to share and enjoy the music for free. We’re also going to delve into phone apps and social network widgets.

This is not going to be a quick task. We might launch Beat-Play without some of this functionality, but it’s important to know that we are working on it and it’s important to realize the effect it will have on improving the existing site. Just something to keep in mind while beta testing.

These are things I’ve been thinking about doing for a long time. I cannot wait to get in and start playing with the beta. It’s kind of funny because I just want it to be done so I can basically tear it apart again.

This is the foundation. It all pretty much starts here. This is a very exciting time for us. Everybody involved is proud to be working on this project and to be able to deliver these awesome solutions to independent artists and the public.

I will definitely keep you updated on our status, probably more regularly as we begin to make bigger strides, and hopefully I’ll even get some screen shots out here pretty soon. It is going to turn out to be an awesome process, even if you’re not an independent artist. Until next time!

A referendum from the meeting:

What kind of advertisers would you want to see on Beat-Play, your music environment, both as an independent artist, and as a fan?

Entry by Dante Cullari Founder & President Beat-Play, LLC

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One response to “The Beat-Play Experiment – Entry 3

  1. i’m really excited for this. it’s interesting stuff

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