This article examines how many clicks it takes to get to the music on a variety of popular music sites. Very interesting study with a great point at the end.
This guest post is by Jay Frank, author of Futurehit.DNA and SVP Strategy at CMT.
A few weeks ago, I presented at New Music Seminar a list of the number of clicks it takes to get to music content. For those that missed it (or those that couldn’t write it all down), here is the analysis:
It takes several clicks to get to the music from the following:
- Amazon Purchase (without Account) – 14
- iTunes Purchase (without Account) – 12
- Topspin Purchase – 10
- Topspin Free Download – 5
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