Tag Archives: Advertisers should be useful

It’s About Time Advertisers Started Being Useful

This was the Aircel ad in Mumbai with an real inflatable boat attached to it, the Slogan was “In case of emergency, cut the rope.”

July 15, 2009 there was flooding in Mumbai and people did exactally what was written on the billboard ad, they cut lose the rope

Big brands and advertisers need to offer their customers something in exchange for doing the marketing for them. It’s time ads were actually useful at least.

Word of mouth is the single biggest spreader of anything, hands down. If you don’t believe me, check out this quote I found in Seth Godin’s book, Idea Virus: “You cannot sell a man who isn’t listening; word of mouth is the best medium of all; and dullness won’t sell your product, but neither will irrelevant brilliance.” – Bill Bernbach, former dean of American Advertising. I don’t think this quote could be any more true, even though it’s over 20 years old.

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