Tag Archives: artist promotion

16 Articles for Indie Band/Artist Promotion Help

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Radio Reddit: The New Top 40? – Why not?

I’m a frequent redditor, and I can remember a couple months back seeing a reddit post asking users if they would listen to a radio station driven by reddit. They seemed to get a pretty great response, so they actually created one. It’s been interesting tracking Radio Reddit along this journey. Click to Enlarge:

Indie Artist Promotion Priority # 1: Reduce Clicks

It’s simple common sense..the more clicks it takes to get to your music, the harder it will be for people to hear it, and without people hearing it, there’s absolutely no chance at making a sale.

The biggest problem here really lies in the way that the internet is structured. The web is a very visual thing in it’s nature. Photos or Artwork can be posted up almost anywhere, and once seen, the damage has been done. With music this is not the case. People mostly have to rely on links to attract people to their music. There’s nothing to distinguish 1 link from any other link. There’s not even a special kind of link for music. It sounds weird, but the web is just not set up to handle music yet.

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Why iTunes Sucks and What’s Next

There was an article this weekend brought to my attention, about iTunes, that I thought perfectly explained the problems with the platform. The article is called ITunes Music Store. Facelift for a Corrupt Society. I definitely recommend checking it out.

Of course, if you do this research yourself, or you’re an artist, you will or have found the same results, but if that’s not the case, his main points against iTunes are that it’s too expensive, there is poor audio quality, and they take too high of a cut from sales. (horrendous paraphrase..apologies)

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Beat-Play Pro Independent Artist Event – 3 Cordilleras Brewery – Medellin, Colombia

I want to thank all of the independent artists who came out this night to hear solutions for growing the independent artist community’s real goals of stabilizing and strengthening our roles within this industry, and helping to spread our message. We had an amazing response from artists who are excited about what Beat-Play is capable of offering them in terms more effective free promotion and revenue generation. I will post videos of the presentations in a few weeks. For now, check out the Slideshow. For more info about Beat-Play, check out our about page on this blog. Also a big thanks to 3 Cordilleras Brewery for letting us host our event there.

150 Independent Artists from Medellin, Colombia Come Together to Hear about ways to organize, and come up with the solutions to all their problems. Keynote speaker Dante Cullari reveals his website Beat-Play, and how it can contribute to indie artists taking control over their professional careers.

Music Credits:

Rebelution – Outta Control

My Morning Jacket – One Big Holiday

Doxology – Revolution

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The Right Way to Tag Online

Tagging is an important aspect of web use these days. It not only filters the content for people looking for specifics, but it helps people broaden the reach of their own content.

This is why tagging should be done thoughtfully and with care. Tagging also usually doesn’t have to be just one word either, at least if the website is run properly. It is important to keep in mind the way that tagging produces results. Usually content is filtered by tags when a search is done. It may be trivial to say that, but think about it when tagging. It is important to try to put yourself in the shoes of the people who may be looking for your content, and try to almost guess what they would be looking for. Some important questions to ask when tagging something are:

“Who do I want to find this?”

“Who can this content help?”

“What is my preferred reaction to this content?”

“Why is this content important?”

Let’s start with the first question: “Who do I want to find this?” It is always good to include tags of the kinds of people who would be interested, but do it in a way that would appeal to them. For example, if I want hackers to see my post, for some reason, I may put something like “Hacker’s Guide,” “Hacker Help” or “Hacker Update.” Be specific. People often include their interests in their searches, which usually gives away what kinds of things they enjoy. It’s a good idea to try to anticipate what your targets would be interested in when entering tags.

Moving on. “Who can this content help?” This goes along the lines of the first one, but with a little twist. Maybe this content is an awesome music video you just did. Including some tags like “cure for sadness” or “brighten my day” would be a good idea, if it was that kind of video. Remember, people usually search in phrases, not just words.

“What is my preferred reaction to this content?” It is always good to classify the content by how it makes you feel, or how you would like it to make others feel. This will help you find the people who are looking just for that remedy.

“Why is this content important?” Asking this is a great way to attract interest to your content. Make claims about it like “Best Music Non-Proffit Ever,” “The cure for the mondays” or “The Key to Solving (enter problem)” Of course, if your content does not actually do what you claim it does, people will get pretty pissed and eventually catch on, so it is always important to stay honest.

Eventually tagging won’t just be done by the content creator, but by the viewers as well, as it’s already begun to happen in some places. It’s best to be up front from the start, to avoid people giving you bad tags in the future due to misleading them.

Tagging will have a bigger role in content distribution and discovery in the upcoming years, as it is a more natural, more social way of classifying and discovering content, that can not only adapt and evolve over time, but that can actually capture abstract variables like what the content means to people, instead of just what it directly includes.

I hope this post helped you understand the importance in tagging, and left you with a better sense of how to go about it effectively. Happy Tagging!

Written by: Dante Cullari Founder & President Beat-Play, LLC

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