According to this Hypebot article: Selling to Fans? Think L.I.V.E., Glenn Peoples of Billboard and Brian Peterson of Bandbox recommended on a SXSW panel that “the key to more sales from fans is to think L.I.V.E.”
Offer products that are limited in time and/or quantity.
Interact regularly with the fans.
Add more value or discount the product.
Sell to your core fans first.
So is this really all there is to making more sales? Is this going to work?