Tag Archives: business help

Retail in the Recession – How Ecommerce could Trounce Walmart

This is a response to a great question that I received on one of my posts: 10 Sure as Sun Predictions for the next 20 years in Tech.

I’m posting this for two reasons. One is I think it is a very interesting and important topic for many people, and I feel it could help guide people towards making the right decisions with their businesses in the midst of this recession.

The other reason is I am in Colombia interviewing designers for Beat-Play, but there are so many independent artists out here that we’ve connected with that could benefit from the site, that we decided to host an event to explain the concepts to about 90 bands in the Medellin area..and I am extremely busy!

Reader Question: In your opinion is retail still impacted by recession? January sales looked good, however it seems there is cautious optimism with many retailers in the throes of recession. Wal-Mart has just fired close to 14,000 employees! What is your opinion?

Well I think that ecommerce and online retail will play a huge role in actually leveling out the recession in the future. As organizational tools for consumers get more advanced online, you will see a huge shift in the way retail businesses operate.

Imagine if you want to shop for something, there is one website that you go to. Any and all retail stores can have a page on this site. You go to your profile on that site and it shows you all of your saved stores for your favorite types of products ie: clothes, shoes, computers ect.

If you want to find new stores, new products, or new deals, you type in a couple of keywords. Say in the shoes category, I type in comfortable, running, wide and low cut. Then a page listing all of the stores that sell shoes matching those descriptions will come up. You can sort this page in many different ways, such as the stores closest to you, by price, or consumer ratings. Consumers can leave their own tags, or descriptions of products too, so that other consumers who are looking for similar descriptions can find them more easily.

You can also see where your freinds shop and what products they liked. This site will allow you to compare prices instantly, and also talk to someone in person through video chat, if needed. Consumers would help play a role in marketing. With this system, Walmart would not have as much of an edge in the market.

People very often complain that Walmart’s push little stores out of business, which is very true, because it is a one-stop-shop, and they’re cheaper. With the system I’m talking about, small businesses would not have to pay the overhead for a physical store, just the cost for stock storage. In fact, proximity will have no effect on a person’s store choice anymore, because they are all equally accessable online, plus the local store’s products would deliver to your house that day.

Also, with this system, promotion and advertising would not be necessary. It will exist, but only to distinguish a brand, not to introduce you to one, because with this tag system, if I’m looking for something that you provide, I will find you. These two decreases in cost for a retailer would leave more room for smaller businesses to compete with Walmart on prices. Also customer service will play a larger role in purchase decisions in retail.

The biggest thing people ask me is what about clothes? If I can’t try them on how do I know if they’ll look good? Well there’s some really cool technology out now that uses a customer’s webcam, takes measurements, makes a real 3d model of the person, and then displays the clothes on that person, giving very accurate accounts of how a certain piece of clothing will fit a particular person.

I just wanted to paint this picture for you. The truth is this system is possible, and its’s way more practical than the current one, so I am about 95% certain that it will catch on. This is also an example of how the internet can decrease overhead and increase frequency and reach of a business. I believe that if these effects are spread out across the board, and in many different industries, that it will be enough to stimulate the economy and help jump-start us towards where we want to be. I can see this emerging in the next 5-10 years, and really having an impact within 7-15.

The internet is the solution to 90% of the big problems we face as a society today. The 10% left are caused by people, who just haven’t realized the potential of the internet to really have this positive effect in almost every aspect of our lives. However the internet is young, and I know that there are people like myself developing tools like this right now. People will catch on soon enough. Until then, the most important thing to worry about is quality products, and value to consumers. That’s what will distinguish brands in the future. Hope this helped!

Written by: Dante Cullari Founder & President Beat-Play, LLC

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Don’t Just Change, Grow

This is a subject I’ve been wanting to talk about for a while. The difference is simple.

There always seems to be two sides to the story: Stay the Same, or Change.

What I find extremely frustrating is that these two choices usually end up with similar results. The current methods might not be the best, so people opt for change, but change is too vague of a word to guarantee positive results.

If I have a choice, I don’t just want to change the methods, I want to evolve them.

Opting for change could actually mean negative progress. At least if you opt for staying the same you are assured it won’t get any worse.

The difference between growth and change is incredibly big. It’s like the difference between a 40 year old man and a 12 year old boy.

The 40 year old man made some mistakes in his past, but he eventually learned from them and moved forward. The 12 year old boy continues to make mistakes based on his lack of experience at any one given method of achieving.

Change is like putting yourself, or your company, or your country, through puberty in hyperdrive. It can cause unnecessary mistakes.

Instead, I believe it’s necessary to approach things from the 40 year old man view, which ideally is “this is what I know and what I do well, and I’m going to stick to it, and for what I don’t know and what I’m not good at, I will hire the person who is.”

Change can be a dirty word. Growth is way better than change. It implies keeping the things that you do well, while building on top of that to tackle areas that you missed.

Growth is what everybody needs. It is truly progress. Everything else, including loose definitions of change, is standing still or going in reverse.

I believe it’s important to be clear and specific any time a change is needed.

When considering a “change” its always incredibly more safe to specifically define your goals as growth, and continue to proceed accordingly.

I really believe that growth should be demanded all the time, and in all instances that would apply. I think that even though it is a seemingly small difference on the surface, the results would be surprisingly positive overall.

When faced with the option to change or stay the same, don’t forget about the hidden option to grow. This is the definition of a brighter future.

Who do I talk to to swap change for growth permanently in the english language? Hopefully there’s enough you’s out there. Thanks for listening.

Written by: Dante Cullari Founder & President Beat-Play, LLC

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Simple Keys to a REALLY Successful Business

If you do the following, you can be 100% sure that your business will be incredibly successful.

First of all, when structuring your business you have to have the mindset of providing the best value to people. If you are approaching the organization of you business with the mind set of making money, you are going to be sadly disappointed later on down the line.

The money will come later. The sure way to secure that money is by forgetting about it, and focusing on how you can provide the most value possible to your consumers.

Study your market, study your competitors, and outdo them. Don’t study them and try to imitate them so you can fit into the market place. You want to distinguish yourself. Find out what they’re doing, and then find the problems, and fix them. That’s value to your customers.

I cannot stress this enough. You don’t have to know everything, you just have to know something nobody else knows. If you’re going to seminars, or taking business classes, you can be sure that the info you’re getting is widely accessible.

Finding what nobody knows means studying the circumstances of your market, making observations, and then structuring aspects of your business based on that.

Don’t be so anxious to ask people for advice. Come up with ideas on your own. Take time out of your day to just sit, and think. It’s these ideas that will be most valuable because chances are they haven’t been spread halfway around the world already.

Again, try searching out the problems in the industry. Focus all of your time trying to find the solutions to these problems. If a big problem exists, you can be sure that the solution is unknown knowledge, or there wouldn’t be a problem. Be the person to solve that problem, and your company will be off to a great start.

The most important thing to remember when starting your own company is be flexible, meaning be open to different opportunities or ideas that may emerge.

Nowadays, the most flexible resource we have is the internet. Be open to integrating your business with it, because it is a tool that can give your business instant flexibility.

Keep these things in mind when starting your business and you can be assured that you will have a successful future. The only other advice I can give is, be assured that you will have a successful future.

Written by: Dante Cullari Founder & President Beat-Play, LLC

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