Tag Archives: conference

The Power of The Pentatonic Scale: Bobby McFerrin

Bobby McFerrin demonstrates the power of the pentatonic scale, using audience participation, at the event “Notes & Neurons: In Search of the Common Chorus”, from the 2009 World Science Festival, June 12, 2009.


For more of Bobby McFerrin and the science behind this program, please view the full “Notes & Neurons: In Search of the Common Chorus” event video at their website:

worldsciencefestival.com/​video/​notes-neurons-full

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SXSW Presenters Don’t L.I.V.E. Up to Reputations


According to this Hypebot article: Selling to Fans? Think L.I.V.E., Glenn Peoples of Billboard and Brian Peterson of Bandbox recommended on a SXSW panel that “the key to more sales from fans is to think L.I.V.E.”

Limited

Offer products that are limited in time and/or quantity.

Interaction

Interact regularly with the fans.

Value

Add more value or discount the product.

Exclusive

Sell to your core fans first.

So is this really all there is to making more sales? Is this going to work?

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