Narrative: A group of trouble making girls are followed through the woods by a monster.
Song: One of two singles released this year by the indie stalwarts (Together since ’01. Stalwarts, right?), it blends singer Michael Shepard’s distinctive delivery and evocative lyrics with a danceable, clap-along rhythm.
Why You Should Watch It: What I love most is the video’s clever play on the low-budget trope of animal costumes. The whole thing plays jusssst this side of fantasy and we can believe that the Yeti that appears is meant to be “real” in the world of the piece. The twist at the end reveals that it is not, just a Jesse Eisenberg look alike who wanted to be part of the action. Singer Shepard was originally a film student, and his eye for visual storytelling is on display from beginning to end. Attention was clearly paid to composition and light – especially evidenced by the gorgeous shot of the girls running and shooting off fireworks at 2:58. Now if only they’d dealt with THAT low-budget cliche, Lovedrug might’ve had a minor low classic here.
Chris Cullari | Beat-Play Ambassador Los Angeles |@Chris_Cullari | Music Without Labels & Beat-Play, LLC |