With the advent of new networking tools and various forms of media distribution, many bands and artists are focused on creating a buzz rather than creating great music. Granted, there is a time and place for marketing and promotion. However, when a band focuses more on promotion rather than expressing themselves through their own unique musical talents they run the risk of devaluing their most important asset, their work. We live in a digital world where all we hear is “Facebook this” or “Tweet that,” and while these instruments are powerful tools if implemented efficiently, more often than not, it would behoove the artist to appropriate time in the studio and/or developing their craft instead of aimlessly gallivanting the twitterverse.
By: Kyle C. Stilley | Online Marketing | @Stillz | Music Without Labels & Beat-Play, LLC