Tag Archives: Music Study

Awesome Hypebot Article – How Many Clicks…

This article examines how many clicks it takes to get to the music on a variety of popular music sites. Very interesting study with a great point at the end.

This guest post is by Jay Frank, author of Futurehit.DNA and SVP Strategy at CMT.

image from www.socialconversations.com

A few weeks ago, I presented at New Music Seminar a list of the number of clicks it takes to get to music content. For those that missed it (or those that couldn’t write it all down), here is the analysis:

It takes several clicks to get to the music from the following:

  • Amazon Purchase (without Account) – 14
  • iTunes Purchase (without Account) – 12
  • Topspin Purchase – 10
  • Topspin Free Download – 5

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