Tag Archives: music technology

Interview with Beat-Play CEO – Dante Cullari

Beat-Play just announced their official public Beta launch. We’re here today with Beat-Play’s founder and CEO, Dante Cullari, to tell us some more about the company.

Dante, what is the goal of Beat-Play?

Beat-Play’s aim is to provide an optimized digital infrastructure to the music industry as a whole. We want our tools to encompass a full spectrum of opportunities for artists and fans to create, promote, distribute, monetize, organize and listen to music. We understand that there is no one perfect solution that will work for everybody, so our goal is really to provide a number of options for each of the different components of the music industry I just mentioned. All of this is now made significantly easier with digital, online and social technologies, and we feel that centralizing these solutions by defragmenting music into one rich community will also be beneficial for everyone. We want to help create the foundation for a long lasting, sustainable and prosperous world music industry online, as we move forward into the future.

What does Beat-Play offer artists and fans right now?

Our first and current product addresses promotion and distribution for artists (or discovery and sharing for fans), organization and playback. Right now, Beat-Play is a streaming player that promotes music to fans with something we call Bump, which is a search based on tags, or keywords that the user enters. Listeners can use Moods, Locations, Artist Names, Genres, Activities or really almost anything, to describe the music that they want to hear. Beat-Play then creates a custom playlist for the listener consisting of both music and videos (via Souncloud, Youtube and Beat-Play itself) based on matches to the user’s tags. These playlists are updated in real time as music is continually added to the service and tagged. Fans can then save the music that they find and like into playlists, and share these playlists with their friends through Facebook.

While the current product currently offers limited functionality, our next product will focus on adding in new options, as well as improving current ones.

What are you working on for the future?

Our next product will address several issues. We’re working on mobile to improve access. The next product will also be socially integrated which again will aid in promotion and distribution, or sharing and discovery, and we hope to also include some more options for user customization. We want to make organizing and managing your listening experience better, with more custom presets, which again, will help in discovery and also fan retention.

The next big step for us then is really artist monetization. As mentioned before, we realize that one option will not be sufficient for every artist, so we’re planning on introducing things like music and merch stores, ticketing and show booking, commercial music license stores or auctions, and even advertising opportunities.

Advertising is actually something I want to briefly touch on – To quote the Facebook movie, “Advertising isn’t cool.”  In the movie that’s really all they needed to say about it before just turning their backs on it. I feel that this is an attitude that most companies have towards advertising, but nobody really wants to be the one to challenge it. On Beat-Play, we’ve come up with a way around this.

First of all, artists on Beat-Play will own their own ad space, and they can leverage their statistics on Beat-Play and on Facebook to negotiate better rates with sponsors. As far as the ads themselves, you wont see annoying and interruptive commercials, or huge flashy banners. Our ads will instead be designed to actually add to the listener’s experience by offering pieces of bonus content relevant to the artist or the music itself. It could be a music video, a cool app, or even a video game. If it’s Skrillex, maybe it’s a Dj app. If it’s Slightly Stoopid, maybe it’s a surfing game you can play while listening to the music. Also, the listeners won’t be distracted by these ads. On the player itself we’ll use something that we call postage stamp ads, because they’re just about the size of a postage stamp. If the user doesn’t want to engage with the ads, they don’t have to, and they won’t be interrupted by them. For the people who do choose to engage with the ads, they’ll get some additional content that they couldn’t have gotten otherwise, creating incentive to actually share ad content. This provides a great revenue stream to the artists, allows the fans to continue to listen to their favorite music for free potentially, and also provides some great cred for the sponsors involved. Everybody really wins, and this even has some great potential to curb piracy for artists. These are the kinds of solutions that we’re looking forward to making available to the music industry in the near future, using digital technologies to make it happen.

How can people help?

Get on board now. It’s only going to get better, and for artists especially, it’s a good idea to start gaining their fan-base here so they can get their statistics up. Even if they’re not on Beat-Play though, building Facebook statistics will still help them out, and Beat-Play could still help promote an artist if their music is on Soundcloud, Youtube or Jamendo right now. So not being on Beat-Play doesn’t necessarily mean that you can’t still benefit from it, but it’s a good idea to get on there now as we’ll really be able to offer the fans a better experience with their music on Beat-Play if they do. It’s completely free, so there’s nothing lost by trying it, and for fans right now we really offer some great discovery and organization options, along with unlimited, uninterrupted free streaming. Mobile is obviously something we’re really excited about pushing out next.

As we continue to grow, we will really need help from the artists and fans to support and build this community. We need artists to upload their music and tell their friends and their fans. We also need artists to work together in helping to support and promote each other by tagging fellow artists in their own songs. Most of all though, we need artists and fans to really take ownership of this community, and take advantage of the free options we’re putting out there. This really does need to be a team effort, and I think we have the strength and the ability as indie artists to build something huge, so that we can have the kind of impact that we need in order to benefit all of the incredibly talented independent artists out there that are struggling right now, and also to impact the fans that are missing out on a lot of great music because of it. We’ve had a great response from artists so far, and we’re confident that these solutions will bring some big changes to the way the music industry operates in the coming years.

You can go to Beatplay.com right now to sign up, and you’ll be asked to login with your Facebook account. We don’t auto-post to anybody’s walls, or publish any user information, not even on the Beat-Play player itself right now, so your account will still be completely secure.

If you have issues or suggestions, please contact us! We are still in beta so we understand there’s a lot of room for us to grow, but we’re working really hard with our small team to keep up with the demand for more features. The player is best used with Firefox right now also. Again, we really appreciate the support of the independent music community that we’re getting, from both artists and fans, and we’re extremely excited to get to the next level!

Dante, thank you so much for the interview.

Absolutely, Thank you!

To get you started, here are some awesome playlists courtesy of the Beat-Play team – over 6 hours of great tunes:

Beat-Play Launch Mixtape (dubstep, house, indie, hip hop, r&b, electro, other)

 

Mellow Music Mix (Reggae, Indie, Dub)

 

 

Kendrick Lamar Mix (Hip hop)

 

 

Interview by: Kian Bardikalaie

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The Sickest Music Phones Ever. (Concepts?)

The one above and below is my personal favorite. This thing looks so fun. These designers are pretty ridiculous. I highly recommend going to their site and watching the demo videos.

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The Beat-Play Experiment Entry #9 – Updates!

Hello again! This is Dante Cullari, Beat-Play’s founder and president, and I just wanted to give everyone another update on where we are with Beat-Play and what’s going on behind the scenes.

First off, we are officially in invitation beta, and have been for about a week now. Right now our beta consists only of the social network capabilities and minor player and music discovery features. Our plan now is to continue to develop the player’s capabilities and to add to the ways in which fans can discover new music, using our automated word of mouth system (more info here). These features will be available hopefully by the end of this year in their full glory. Other things we’re working on are fixing a bunch of aesthetic stuff and also making the profiles more customizable for the users.

Once these fixes are done, hopefully before December 31st, we will release Beat-Play to the public for the first time. However, if you are an artist and would like to join us in early beta testing, please contact us at beta@musicwithoutlabels.com, and we will get you a pass code.

We are getting extremely close, and extremely excited to be able to make these revolutionary new tools available to people for the first time in history! With the completion of these tools, a great many new opportunities for fans and artists will be made available. It is our goal and dream to help artists and fans realize that these opportunities are then there, and to watch them take advantage of them – being more accurate, more personally customized music discovery for fans than ever possible before, and more efficient, effective, and FREE promotion and distribution for indie artists, with the added opportunity to make the fans happy by giving the music away for free, while still earning a living off of ad revenue, in addition to an almost unlimited amount of other revenue streams, such as merch sales, live streaming concerts, music licensing, 3D virtual artist meet n greets, and any other kind of content that would draw fans to an artists page where we can place unobtrusive and relevant ads. Not to mention artists being in full control over the price of ad space, and of course, full creative control over their music.

These are some really incredible gifts that this technology will make possible for the first time in history. This automatic word of mouth could even have a huge effect on marketing as we know it. The only catch is that it literally will not work without people to populate it. These effects will only be fueled by a massive social network. It’s up to the artists and fans to back this community if they want to see their careers and music discovery reach it’s full potential. Pass it on!!

Anyway, for now we’re truckin along pretty well. We also have a lot of awesome content coming your way. This week we may be a little bit less present on the blog than in the last weeks. This is because we’ll be traveling to several events around the country.

One this last weekend was the Mile High Music Festival in Denver. You can look forward to an interview with indie band Slightly Stoopid and a lot of amazing photography from that event. Also this week we’ll be traveling to the THC Music Festival in Alma, Colorado. This was the South Park Music Tour last year. There are going to be a BUNCH of amazing indie bands out there. Last year we were blown away. You can expect a lot of great HD live performance footage from there, and probably some interviews as well. I hear Nappy Roots is going to show up too! Should be a great time.

Then as soon as we get back it will time for the Rock the Bells concert in NY!! featuring A Tribe Called Quest, the whole Wu-Tang Clan, Snoop Dogg, Slick Rick, Lauren Hill, and a lot more! We’ll be there soaking it in, giving you all the details, taking pictures and hopefully getting some meet and greets in there too – come on Tip!

So there’s your Beat-Play update. We’re steadily grinding away everyday to get these roll changing tools into your hands as soon as possible, because God knows we could use them, and we’re also attending some really amazing events that you won’t want to miss out on, and thanks to us, you won’t have to. Stay tuned for more updates. Sorry again for the slow blogging this week, but I assure you there’s a lot more original content coming from Beat-Play in the coming weeks. Thanks a lot to all of our artists, and everyone who has shown support!! We need you more than ever now. Hit us up to beta test too! We need more artists and music on there! Take care. Peace out!

– Dante & the whole Beat-Play Team

Reactable – Things just keep getting stranger

This would be super addicting..someone needs to make an online version of this!!

From the Reactablesite:

We created Reactable Systems with the vision to redefine the way we interact with computers. Using the knowledge we gained through the Reactable musical instrument we are developing intuitive products focused on the promotion of creativity and the mediation of culture. In order to achieve this we are applying the latest technologies in human computer interaction, music technology, graphics and computer vision.

Reactable Systems is a spin-off company of the Pompeu Fabra Universityand is collaborating with its Music Technology Group, one of the worlds largest research labs in music technology.

Our first product is the Reactable, a novel musical instrument that has gained international reputation and received several worldwide awards. Based on the successful concept of the Reactable we are working on new applications enhancing the technology and expanding its applications.

Live Coding Music – One of the craziest concepts I’ve ever seen

Live Coding is a musical performance where the computer screen can be seen by the listener as the performer alters the code to create a musical piece on the fly. It is pretty damn interesting, and could be a glimpse at music’s future down the road.

Check out this vid for more info about how it works: http://vimeo.com/9790850

How Tech is Changing the Tone of Music as We Know it


Here I’m going to introduce you to 4 music technologies in particular that have already begun to change the music landscape as we know it. Let’s get right into it.

The Cubes:

First we have Percussa’s Audio Cubes. They’re some of the coolest new music making “instruments” out right now. Here’s how they work, straight from Percussa’s website:

“Each AudioCube is identical. You connect them with a USB cable to your computer, one after the other, and assign a colour and behaviour. After that, they work wirelessly with each other, and use their four onboard infrared sensors to communicate and measure distances to objects nearby. One cube stays connected, to pass the information from the cubes to the software on your computer.”  More Here.

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