Tag Archives: online marketing

Happy ‘Quit MySpace Day’!

This day was declared by blogger, Andrew Dubber of New Music Strategies. I can’t believe I missed this one last year. We have been discussing MySpace and its everlasting decline in value as we plan for a greater music tool for the musicians and their fans that follow. This day was estabolished to get artists to boycott the music site for it’s terrible response to the demands of the people running the show [the users]. Read the whole article here.

A Look at New Artist Revenue Model: The Social Radio – By the Numbers

For those that don’t yet know, Beat-Play will be introducing the first ever social radio to the web in a few short months. It will run off of Facebook and will be fueled by social recommendations. With this radio app, if you like a song, it will automatically get sent to your friend’s radios, if they are following you. If they like it then, they pass it on to their followers.

Not only is this an awesome (free) form of viral promotion and distribution, but it can also be a completely new revenue model for artists as well, and I believe it’s a model worth looking deeper into, and worth doing some comparisons with what else is out there right now.

In this new model, the music is free for the fans. The artists will get paid based on ad revenues generated from their popularity. The artists essentially get paid from their plays. The more average plays/day they get, the more an artist can charge for their ad space (artists set their own prices).

Let’s get right to the numbers. We’ll start with an artist having an average of 20,000 plays/day. This may sound like a lot, but you must remember the environment that this will be in. With this viral automated word-of-mouth system, a steady supply of great music will always be fed right to the users without them having to search, and being filtered through people they trust, so the chances of them liking the music are greater as well.

With this system, the playing field would finally be leveled: If the music isn’t good, it won’t spread very far; if it is good, it will spread like wildfire.

As long as the artists pump out a steady supply of great music themselves, with even the smallest pre-established fan base to start with, I think building up to an average of 20,000 plays/day can be pretty achievable in not such a long time, with the right amount of hard work being focused to where it should be: on the music.

An ad appears every time a song plays. The ads themselves are unobtrusive and not interruptive, although they could be quite interactive and engaging if clicked, instead of damaging to the user’s experience. So say an artist has an average of 20,000 plays per day for a whole year, and the average price for their ad space is $6/1000 plays. At this price, the artist, in that one year, would make approx. $43,800.00 before taxes. Of course that also doesn’t include any merchandise or tour money.

That’s not too bad at all! Let’s compare this model now to some other artist revenue models out there.

I’m sure you’ve seen the following chart at some point before. I will use their averages because I feel they’re still pretty accurate.

So in the new social radio model, to make $43,800.00/year, the artist would need 7.3 million plays in that year. (Think about artists that get millions of plays in a day)

For Last.fm, according to the chart, to earn just $13,920 in one year, which is the US minimum wage, an artist would have to have 18.5 million plays in that year. To earn $43,800 on Last.fm, they’d have to have almost 60 million plays in one year!

It’s hard to compare this model with CD Baby or Itunes, because these 2 models are based on sales, not plays, and there will always be more plays than sales, but let’s try to compare anyway:

For an artist to earn approx. $43,800.00 on Itunes, they would have to sell over 450,000 singles; On CDbaby, over 75,000 singles. That’s a lot of credit card transactions no matter which site you choose.

Think about this too, when you make your money off of downloads, your only getting paid to sell a copy. That copy will get listened to hundreds, or thousands of times after the sale, but you only get paid once. Now I hope you can see the potential in the opportunity to monetize the plays of songs, with a proper ad model, instead of just selling copies to fans who love to share.

With this new model, the artists may finally be able to make a decent living off of just making and circulating their music, without having to kill themselves to market and promote their music, without signing away their souls for a distribution deal, and without having to worry about piracy taking all of their money! Maybe, with this new system, artists will be able to make the kind of money they should be making when they factor in shows, merch, music licensing, and any other opportunities that a model like this could potentially present.

I urge all independent artists to consider supporting a model like this, and to think about the kind of effect this model could have on your career. I’m an indie artist myself. It’s about time we start using a model that works for us.

If you would like to help us test this model, right now we need artists and music to be submitted to our social radio so we can continue testing internally. We’re getting really close to our Facebook launch.

Written by: Dante Cullari – Founder & CEO Beat-Play, LLC

One Bit Music – Tristan Perich

1-Bit Music (2004-2005), a project by composer and artist Tristan Perich, probes the foundations of digital sound. Though housed in a CD jewel case, 1-Bit Symphony is not a recording in the traditional sense; it literally “performs” its music live when turned on. A complete electronic circuit programmed by the artist and assembled by hand plays the music through a headphone jack mounted into the case itself.

The device plays back 40 minutes of low-fi 1-bit electronic music—the lowest possible digital representation of audio. Available now from Cantaloupe Music or as a limited art edition.

Perich works with the same chips to create 1-Bit Video and his machine drawings, pen-on-paper drawings executed by machine that explore randomness and order.

New Beat-Play About us Vid!

Also found at https://beatplay.wordpress.com/about-beatplay-and-musicwithoutlabels/

SIGN UP TO BETA TEST at: http://MusicWithoutLabels.com

Free Beats

The New Music Seminar:Ticket Giveaway

This looks like it’ll be a pretty worthwhile event. They’re giving away 2 free tickets – announced today.

To get them, just do one of two things:

  1. Leave a comment on this post about why you want to go
  2. Send a tweet by either retweeting this tweet or tweeting this message “The @NewMusicSeminar is next week & @bmull (of @ArtistData/@Sonicbids) is giving away 2 FREE TIX! http://ow.ly/2cqMX #nms”

More info about the event here.

Beck’s Record Club – New Jam

Record Club is a musical project initiated by Beck Hansen in August 2009.
The purpose of the project is to cover an entire album by another artist in one day, using an informal and fluid collective of musicians. Albums covered as of July 2010 are The Velvet Underground’s The Velvet Underground and Nico, Leonard Cohen’s Songs of Leonard Cohen, Skip Spence’s Oar, INXS’s Kick, and Yanni’s Yanni Live at the Acropolis. Video footage of every performance has been made available on Beck’s website.

Yanni’s “Keys to Imagination” :

Excerpt from my Book-in-progress – The Technological Garden Is Growing: Marketing In The Data Capture Era

This is an excerpt from a short book I’m working on right now called The Technological Garden Is Growing: Marketing In The Data Capture Era. It talks about how online technologies are evolving, and the impact that will have on marketing and a host of other areas in our every day lives. I walk through what’s wrong with current models today, what will change, and the results these changes will have. It will be a great guide to get people on the right track for when it comes to marketing in this new emerging technological environment, and trust me, it’s right around the corner. This excerpt is from the end of section/chapter 2:

I haven’t even talked at all yet about Beat-Play, the website I’m working on right now, which is basically the first step to creating this model. Beat-play is a music social network where you will have a radio that finally utilizes your existing network to recommend songs to you. I’m an indie artist too, and I needed a better promotion method myself, hence where all of this stems from.
Basically on Beat-Play, to find music, you follow people who you share a taste in music with. It could be your friends, your family, favorite artists, teachers, heroes, or whoever else offers their playlists to you. Once you follow them, if they like a song enough to save into one of their playlists, it automatically gets sent to your radio, with you having a number of options for how to sort the music that gets played. Also, if you like a song enough to save to your playlist, it automatically gets sent to anyone following you. Not only does this mean that all of the music you hear is approved by someone that you trust first, and that it’s suggested for you automatically without wasting any time searching, but for the artists that deserve your attention, it’s an incredibly effective form of free promotion and distribution for their music. Now I hope you can see where I’m going when I say the future of marketing.
Think of a world where when you type in a search, the results are already filtered by people for you, to get you the most specific results for what you’re looking for, and fast. Imagine a world where no time would need to be spent rooting through piles of content online, and the countless hours that would be saved. Not only that, think about that time being used to intake information. The learning process throughout life overall would become extremely accelerated. For anyone wanting to market a product, the playing field would then be completely leveled as well, being that social recommendation is essentially automatic word of mouth, leaving room for only the best products to rise to the top, and the worst products to be phased out. All of a sudden knowing the right people and having the biggest budget aren’t defining factors of a company’s success, and competition would finally demand innovation.

I will have this book available online for free some time this August. Check back for an exact date.

Written by: Dante Cullari  Founder & President Beat-Play, LLC

Music’s Silent Salary Cap

It is no secret that mainstream music today is controlled by the major labels. By controlled, I mean owned. They decide what comes out, when it comes out, and who it reaches. They also control how much the artists get paid from their music. Effectively, this mean the labels, not the artists(the people truly responsible) own the music.

The artists, though they’ve long had feuds with the label executives over extent of control, still need the labels to do 2 jobs: Mass Promotion and Mass Distribution. The labels, with their big budgets and bigger connections, essentially control mass promotion and distribution, thus giving them an excessive amount of control over the people who need those two things the most: the artists.

This situation of control, which borders on extortion, because the artists have little other choice, has created the occurrence of a silent salary cap in music.

This can all be led back to the fans. The fans either don’t know, or don’t care enough, where the money for the music actually goes. Because the fans don’t care, there’s nothing pushing the labels to give artists better deals. They own control over mass promotion and distribution, thus control over the artists, and nobody has a clue about what they’re doing, except for the artists. Continue reading

Engineering of a Viral Music Video – Okay Go – This Too Shall Pass – Sick TED talk