Tag Archives: piracy

Piracy Trumps Obscurity – Proof of Piracy Boosting Sales

SICK article from The Lazarus Corporation. It needs to be shared for everyone to see:

“Here’s a short illustrated story for you:

Steve Lieber is a comic book artist. He drew Underground, a graphic novel (written by Jeff Parker, drawn by Steve, and colored by Ron Chan).  The story follows Park Ranger Wesley Fischer as she tries to save Stillwater Cave – and then has to save herself.

On Sunday (3 days ago, as of time of writing) a fan posted scans of every single page onto 4chan (EDIT:archive of the 4chan thread on Steve Lieber’s site), a well-known discussion forum.

Yup, all Steve’s work is now out there for free. Steve found out via a message on Twitter.

He didn’t go mad.

He didn’t call in the lawyers.

Instead he went to the forum and joined in the discussion:

Techdirt has a much-used phrase for this: “Connecting with Fans“.

Yesterday Steve posted a blog post – Whole book for free; or learning from 4Chan – explaining what had been happening.

What happened next? Well, today Steve posted a graph of his sales of the very same comic book (which he sells on Etsy):

I don’t think that anything can really illustrate Tim O’Reilly’s argument that “Obscurity is a far greater threat to authors and creative artists than piracy” (and various other points in his seminal 2002 article) than Steve’s experience.

This has all happened in the past 3 days: a huge surge in sales thanks to “piracy”.

Steve Lieber is currently discussing this series of events on Warren Ellis’ WhiteChapel discussion forum if you’re interested to hear more of his experience and thoughts.

And you can buy Underground on Steve’s Etsy store.

I’m starting to wonder when we’ll see a “Dummies Guide to Getting Your Work Pirated” on the desk of every artist, writer, musician … and marketing executive.”

Music Industry Discussion with Skinny Deville of Nappy Roots

This interview turned into an awesome discussion about the state of the music industry, and also about the solutions that are out there waiting to be adopted.

If the video is choppy, turn HD off.

The Pursuit of Nappyness is in Stores & on iTunes Now

Also Nappy Root’s Free Mixtape Nappy University – Fall Semester can be downloaded now at NappyRoots.com

If you would also like to get involved with the Beat-Play beta testing, please go here or contact me at Dante@musicwithoutlabels.com

The Pirate Bay – Away From Keyboard [VIDEO]

The Pirate Bay have some really big things going on right now between hearings with the Swedish government along with their ties to the current WikiLeaks issues arising in the United States.

Sean Parker speaks on Piracy at The Daily Beast Conference [VIDEO]

Sean Parker of Facebook is completely backwards on his thinking towards the music industry. To say that the fight against piracy is a failure is absolutely absurd. Every problem has some sort of issue, it’s just whether or not people are willing to address the necessary steps to conquer the task. With the Beat-Play model not only will piracy be done away with, but the quality of music will greatly exceed the overall mainstream flood we currently experience. People aren’t going to stop illegally downloading music just because you have a cool player that harnesses tons of music. iTunes is around and the majority of people using it have libraries filled with pirated tracks. So why wouldn’t they just continue to illegally download the new music they hear on such a site as your own. As far as the ‘not being able to get your music from the service to other devices’ comment, this is what smartphones and applications are for. Technology is great because it gives us the limitless freedoms we need to cater to all the users’ demands. Spotify offers a decent service but doesn’t change the molding too much from iTunes except that it’s strictly online and they stream full tracks. I’m sure for a short period of time this will be a semi-successful model but the main user base will continue to be the same people that buy music today. If someone is pirating music today, what is to stop them from doing so tomorrow. Not Spotify. It doesn’t make it FREE.


Anti-Piracy Lesson #1: Free Pays

Think about it, if a song reaches a certain level of popularity these days, there’s pretty much a guarantee that someone, somewhere is going to pirate it (or copy it).

To me it seems pointless to even bring up the prospect of a subscription service, or even a pay-as-you-go model, as a viable solution for a future sustainable industry model. I just don’t see that going down. If you don’t know why, ask a pirate..there’s probably one in the room with you.

The answer instead, to me, seems pretty obvious. The whole reason Piracy has even derived is because of the existence of pay walls. If you get rid of the pay walls, you get rid of piracy…like I said, seems pretty obvious.

But if fans don’t pay, how then can the artists make money? This, it turns out, can be solved with a concept I like to call reciprotive marketing. Basically, it all starts with the long established basic cable ad revenue model. The viewers would watch for free, but they were also being exposed to ads, and so the content providers were still justly payed.

This model works okay, but it often times can lead to media networks selling out to the point where they are willingly subjecting their viewers/listeners to incredibly interruptive messages and breaks in programming, often at the most crucial times.

This is where the reciprotive marketing fits in. There needs to be a shift in advertising and marketing as it is practiced today. As Seth Godin so enthusiastically preaches, interruptive marketing is NOT the solution.

Instead, I propose a way of marketing which will benefit all parties involved, and then some. There is a unique opportunity in the mass media industry right now, one that everyone, including fans and consumers, can cash in on.

My proposal: Artists give away their songs (preferably trackable streams) for free, in one place. Fans would no longer have to bother with getting viruses on torrent websites, because they could come right to you instead. Now the artists can (for the first time) track not only all of their fans, but all of their actual plays.

These numbers can then be used as leverage to negotiate the price of an artist’s ad space. The more popular the music, meaning the more it’s being shared, or, currently, often referred to as “pirated,” the more money an artist can actually make.

The difference is in the ads though. No longer can ads be obtrusive to the user’s experience. No longer can irrelevant messages be blared in your face seemingly at random. This is not a sustainable model. Instead of the advertisers taking something from the viewer/listener (their time), the roles should be reversed.

Brands need to be willing to give something of value to their prospective customers. A great way to start is to sponsor the music or content that their demographics love and care about. The fans would be getting their music for free, and they would (even if subconsciously) know who’s responsible. We do this with what I call the postage stamp ad.

It’s basically a little icon ad that sits up at the top of the screen at all times. It doesn’t flash, or jump out at you, or even do anything to try to interrupt you. Instead it just sits there quietly, but there is a lot more to it. If you happen to click on this ad, the advertiser gives you yet something else of value. It could be a game(p2p), an app or an exclusive music video. It could really be anything, as long as it fits into 1 of the following 3 categories: Fun, Useful, and/or Beautiful/Appealing.

The end goal of these ads is to add to the user’s experience. These ads are designed so people will actually want to click on them. This encourages authentic engagement with the brand. Mix that engagement with the already established cred from giving away the music for free, and you’ve got the epitome of reciprotive marketing.

The end result – (picture a cycle flow chart) – The artists release their music to the world, the fans consume and share it for free, the advertisers tap into those fans and utilize the artist’s momentum, the artists get paid justly with full control over their rate negotiation, the advertisers gain significant cred amongst their demographics, the fans gain a more relevant, more useful ad experience with no needed interruption, thus a better overall user experience….and did I mention that the music would be free!

LET THE MUSIC BE FREE!!  In every sense of the phrase!

If you like this idea you can help us achieve this model by staying updated on what we’re doing. We’re rapidly developing this software right now, along with some other really amazing promotional tools for artists, so that they can gain all of those needed views and plays. Find out more about us and our innovative new promotional methods on our about us page on this blog. We will be open to the public and fully operating VERY soon. We are very much looking forward to it! Until then, patience is a virtue, and making great music is still the name of the game.

Also, for right now, we’re all about promoting independent artists for free in any way we can, until our software comes out and is capable of doing it way better than we can. If there’s anything that we can do for you now, let us know!

Written by: Dante Cullari Founder & President Beat-Play, LLC


Online Piracy in the Music Industry [INFOGRAPH]

courtesy of Oddee.com

The Top 12 Reasons Not to Sign to a Label

1. Loss of Rights – If you’re a new act, almost 95% of the time, if you want that big label contract, you have to sign over your publishing rights. This is a HUGE problem. Basically, anything you write, which by just the pen touching the paper, or finger touching the key, is automatically copyrighted, you are giving directly to the Label so they can go make more money off of it than you do. Now some people may make the argument that without the label you couldn’t make any money at all, but with the internet getting more and more sophisticated, this will get less and less true, which is already the case for some. ie: Lisa Lavie

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