Tag Archives: progress

The Beat-Play Experiment – Entry 2

This is an exciting time for the crew. We’re finalizing all of the little bits and pieces of Beat-Play. By the time we’re ready to launch, hopefully in May, we’ll have everything we need in place to help our beta testers begin the journey of successfully promoting their music online, and independently. It’s coming..

We are very busy, but it’s a lot of fun.

We’ve been going back through all of the amazing designers that we interviewed in Colombia. There were 18 total. Honestly they are some of the most talented artists I’ve ever seen and I want to use all of them!

They’ll be doing work for the backgrounds of Beat-Play, which change every time you refresh the page, and they’ll also be doing the ads, which aren’t your standard everyday annoying banner ads. We’re all about the art.

We just had an awesome interview with MWL artist Lisa Lavie. She’s had incredible success on Youtube, being the #34th most subscribed of all time, with millions and millions of views. She talks a lot about her career, and her views about the industry. She’s madd cool and epitomizes Music Without Labels. The interview should be up sometime this week.

We also have some other awesome interviews in the works including a video interview in Spanish with a hot Colombian artist Lilith, an English video interview with one of the leaders of an awesome independent movement going on in Medellin, Colombia, and a written interview with a really talented indie artist over in South Korea who calls himself Silvercord.

He used to live in Cali but now lives over there. I met him on thesixtyone.com and he actually did a little bit of mastering work for me and my friend. He’s going to talk to us about the music scene over there to try and give us a wider view of the situation for indie artists as a whole, around the world. I’m really excited for that.

Also this week we’ll begin filming a new online show that we’ll be starting called Beat-Play Harmonics. It’ll feature indie music videos, interviews, live performances, industry discussions, and a lot more. The first couple episodes will mostly just include music videos, kinda like MTV when they first started, except strictly independent/unknown artists, and we’ll never lose focus on the music. We have some awesome music videos lined up for that.

We also have Jasmine Sacarello, an up and coming actress who has conducted interviews for us before, doing some video blogs for us. We figure she’s more interesting to look at that us, and videos are a better way to get the information out. Definitely look for these posts coming up in the near future.

On top of all of this, most of us are starting to take some classes on the side. We’re all over the web doing constant research, and we’re on literally a couple thousand social networks as a whole, including a lot of smaller independent music based ones. We also go out to shows and take pictures and video and help the bands promote themselves. If you click the picture at the top it’ll take you to the most recent show pics, which will be updated again soon, and if you click the second pic it’ll take you to that band’s website..they’re an awesome laid back reggae band from CO named Apex Vibe.

Most of us have non-profit stuff we do on the side too. Dave Botero, marketing and ad sales, runs a handball program for kids in our area with the YMCA, called Hope in Handball, where a bunch of mentors play with the kids before and after school. He’s always looking for donations.

Right now I’m helping a friend of mine with a cool project. He’s actually an artist I met at a CD release party, Nashon Walker. I’m helping him put together a preview video of a TV show he’s trying to pitch.

It’s a combination reality show/flash back show that goes through the details of his rough past, from being abandoned, to parents on drugs, stealing, dealing, and jail, to going to college, marrying, getting a good job, having two kids, and starting his own mentorship programs and non-profits to help kids who have been through similar situations, and he’s not even 30 yet.

The reality part of the show follows him on his quest to bring real change to inner cities, and the other part shows flashbacks of his past acted out to show the contrast. It’s an awesome project I’m really happy to be working on. If you want to be involved, he’s looking for donations as well right now.

On top of that I’m still keeping track of the development process of Beat-Play which is moving along at a great pace, and I’m continuing to talk weekly to lawyers who are schooling me on copyrights and licensing.

Every once in a while I’ll even get some time to write some lyrics, and I’m planning on recording a mixtape pretty soon in my studio, which is about 30 ft from me right now, but I really haven’t had the time to put it all together yet, though the material is all there.

We’re also hammering out the ad model right now, which will be the main way that artists get paid on Beat-Play. We’re thinking there will be a set flat rate that we charge to advertisers, and if an artist reaches over a certain number of views, their ad space goes up in value, and we then give the artists 95% of the increase to their ad price..that’s on top of the flat fee.

There would be different levels, or brackets the artists would get placed in based on their views, and that would determine the price of their ads. The cool thing is the artists would get the majority of the money generated specifically from their views, after hitting a certain threshold, which Beat-Play’s promotion makes a lot easier to do. I would love to get feedback on this from some artists out there.

Also this week we marked the 250th artist to sign up to beta test on MusicWithoutLabels.com

That’s pretty much the full update of what’s goin on here at Beat-Play from our end. A lot of exciting stuff to look forward to, and great content to watch out for. We’re pretty stoked over here.

Ideas, comments, disses, encouragement always welcome. We’ll keep you posted.

Peace!

Entry by: Dante Cullari Founder & President Beat-Play, LLC

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The Beat-Play Experiment – Entry #1

I’d like to introduce to you the 1st entry of a new experiment we are proud to be starting.

You may have noticed this blog’s name has changed to The Beat-Play Experiment. This blog, in addition to everything it has represented already, will be dedicated to telling the story of Beat-Play, as it progresses. For more information on what Beat-Play is, go here.

The experiment is almost like a professional baby book for Beat-Play, keeping log routinely of internal problems, successes, plans, events, breakthroughs, overall progress, and looking to the readers for their input. We want to share this journey with our users.

It will also be used in an effort to stay completely transparent, and keep everyone who supports the Beat-Play/Independent movement on the same page as the people running the show. Feedback from posts will be a huge asset to us, and the community, moving forward.

I’ll start off by giving you an update of our status up to this point, and by introducing everyone involved.

First, my name is Dante Cullari and I am the Founder and President of Beat-Play, LLC. I am an independent artist; a lyricist, and a producer. After researching and realizing that there were no solid alternatives for indie artists to promote and distribute their music, without losing their rights to a label, I decided to create my own alternative where artists could maintain full control over their careers, including pricing, song selection, promotion methods, merchandise, ect, and they could do it all online from their home.

I am Beat-Play’s architect. I don’t do any coding myself, though I have a little experience doing it. I however, design the functionality and the interconnectedness of the site, and guide the user experience. I have a very clear vision of what’s best for independent artists, and I do my best to translate it to everyone around me. Every decision I make for Beat-Play has a good reason behind it, and when making decisions, I am always thinking about what’s best from the user’s perspective.

It’s been 3 years since I had this dream, and now, it’s just a few short months from launching. We have the designs done, and the back-end mostly done. Now we are just waiting while the two are being merged together into one functionally incredible tool for artists. If you want to learn more about what our beta version will include, you can check out the Beat-Play Beta Overview.

I’d like to now introduce everyone else responsible for making Beat-Play become a reality, and a sustainable platform for independent artists to share, promote and earn money from their music.


First and foremost, we have my Mom, Kathi Cullari. She is the CEO of Cullari Communications Group, a public relations company based out of Pa, and she is the VP of Beat-Play. She is an incredibly innovative and smart woman, and she has taught me almost everything I know about business. Everyone that works for her, with the exception of 1 person, is a female, and they all work from their homes. She has people in almost every state. Though she is located in Pa, she has created a network of people all throughout the country, allowing her business to reach much farther. She is my primary investor in Beat-Play, (and she also happens to have an AMAZING voice). She is where I get my love of music, and she really believes in this cause. I am so lucky to have her. Not too many people would have so much faith in their 21 year old son, but she’s smart, and I get it from her.

The Team:

Boris Mosesyan

Boris is our Creative Director. I’ve been good friends with Boris since High School, when he would show me the beats he was making and we would make songs together. He doesn’t make beats so much anymore, but he does a LOT of design work for us. He is responsible for our Myspace page, our Blog Header, our T-shirts, our Twitter page, our forums, a bunch of Beat-Play backgrounds, and a lot more. He does awesome work, with a lot of passion, and he’s a character. He never fails to make you laugh.

Dave Botero

Dave has had many titles. Among them are director of business development, account executive, media coordinator, national sales assistant, HMFIC (head motherfucker in charge) and he now he calls himself the Sous Chef of Beat-Play. I met Dave when he was at a different company and he came to me with some of the most ridiculous, and creative marketing ideas I had ever heard. We developed and maintained a relationship despite us not using his company anymore. Then about a year later Dave and I started working together again. This time Dave was the HMFIC of his own company, Livid. I was Livid’s biggest client and eventually I just had to snag Dave all to myself. He is an incredibly creative and connected individual and we’re lucky to have his expertise on this team.

Mark Valente

Mark is our Online Marketing Director. I actually went to high school with Mark as well. We’ve been friends for a very long time, and both share a hunger for knowledge that drives us to learn about anything and everything we feel can make a difference in our lives, and the world. He is the social butterfly of the group, reaching out on hundreds of social networks and blogs to spread the message of better alternatives for indie artists. He is our online ambassador, and if you found this blog through another website, it’s probably because of him. He’s also a pretty dirty drummer!

Jimmy Iles

Jimmy is our Director of Operations. He has a strong background in sales, having worked for a major food wholesaler for a number of years before Beat-Play. Now he is the one responsible for making sure the rest of us don’t fall off a cliff. I have actually known Jimmy for a long time. He is my mom’s best friend’s son. He is an amazingly diligent and organized person to work with, and he is also a great guy to hang out with. He’s based in Colorado, right outside of Denver, while the rest of the team is in Harrisburg, Pa for the time being. Jimmy is our connection to the real world at times, but even he’s a bit of a dreamer, and I wouldn’t have it any other way. He is a crucial asset to our team.

Dan Lineaweaver is the President of Skyward Thought, the development team working to make Beat-Play into a reality. Dan is also a drummer in a metal band. He really believes in this project and understands it better than most people I know. He is the best possible guy I could have ever hoped to build Beat-Play. The name of his company exemplifies his process. He was one of the first people on board with Beat-Play, and he has proven to be an amazing addition, throughout the whole journey. He’ll be adding more info about his company here in the future.

I make it a point to surround myself with geniuses. Everyone on the team operates at a higher level. We think big, and act. There is nothing we believe we can’t do. That is why for us, solving every single problem associated with the music industry today is simply another goal to be reached, and we are relentless. We feel like we will make major contributions to the welfare of independent music as a whole, and we will continue refining our methods as long as we are here.

We are getting EXTREMELY excited for the launch of Beat-Play into beta, which hopefully will be out of the lawyer’s hands and online by May. This is a big moment in time for independent artists. Stayed tuned for another entry shortly.

Entry by: Dante Cullari, Founder & President Beat-Play, LLC

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Knowledge: The Infinite Design

Infinite Design

It is safe to say that nobody can ever know everything. There is so much knowledge being created, and found, every second of every day, and all over the world, that keeping up is literally impossible.

It is much more practical to be the one who is creating new knowledge in one area, than to try to tackle everything that already exists in all areas.

It is also safe to say that the purpose of man is to create. We were given hands, and tools, and means to use them. No other animal has the ability to create to the extent that we can. We take abstract ideas in our minds and make them into realities. We are problem solvers, and solution builders.

We are in a infinite loop of creation, where everyday, there is more than there was before.

Some people would find this thought overwhelming, or frustrating. As soon as you climb one mountain, you can then see an even higher one in the distance left to tackled. But this to me is reassuring.

It’s important to have new goals, and it’s also important to have a niche, or several. Pioneering a field can be an endless journey, but an amazing one.

It is very gratifying to be the one to get to the top of the mountain that no one else has climbed, and then be the one to discover another mountain.

Even if you never get to climb the next one, you can be assured that someone else will, and progress will be made because of you.

Knowledge and information are the lifeblood of society. Without it, there would be no progress.

The internet and computer age has transformed the world in 25 short years, because of all of the knowledge that has become infinitely more accessible than it was before.

It has taken a country like Colombia, who just 15 years ago was still riddled with gorillas, scared and suppressed citizens, and militant mindsets, and it has transformed it into a safe, thriving, and practical culture where ideas are shared and discussed openly, and wifi, high class cafe’s and very computer literate designers and programmers are common place.

It is important that knowledge be infinite in it’s nature. If it wasn’t, things would get pretty boring, and probably pretty bad. It’s the reason for such a big fuss about Google filtering their content in certain countries.

Knowledge acquisition has actually gotten ever more important than ever before, because of the internet.

Computers and the web give us the tool, and the space, to store all of the knowledge society acquires, without much overhead. And, It can then be accessed any time with something as simple as a Google search.

This is truly power. With this power, and basic human drive mixed together, it is safe to say that the progress of society as a whole will begin to speed up exponentially, adding more knowledge to the database, and leaving more of a reason for each person to focus on one niche, and build upon it as high as possible.

This is an amazing time to be alive. I would urge us all to take advantage of what’s being given to us, and not just focus on everything that is already here, and just stare in amazement, but actually access the root of our true nature, and take charge of innovating and pioneering ourselves, so that knowledge’s infinite structure can be strengthened faster, and our progress can truly make life better.

It is not enough to stand by and watch others make the big leaps and climb the big mountains. With knowledge being literally unlimited, it is extremely important that we get everyone involved, so we can solve the crucial problems even faster. Also, with all of the tools we have at our disposal today, it’s easier than ever before to innovate. All it takes is gathering the right information using the web, and sorting it out using our analytical and naturally-problem-solving minds.

I’m looking forward to a bright future that I helped build. I encourage you to help too, and you should encourage everyone you know to do the same. If this happens, the world will be an infinitely better place.

Written by: Dante Cullari Founder & President Beat-Play, LLC

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What’s a Web Addiction? Is that Really Bad??

If you spend more than 6 hours daily online then you are addicted to the internet, according to studies done in China. Opinions vary greatly on the subject. Some people don’t even believe you can be addicted to the web, or that it is really a bad thing.

It seems to me that a lot of the Chinese studies on the topic may be pretty biased, due to their beliefs about the web and web restrictions. However the fear of web addiction has made it’s way over to this side of the world too..but why?

I think the biggest contributor to this kind of thinking in the US and Canada has to do with people believing that getting out and enjoying some old fashion fresh air is a much better way to spend one’s time than cooped up in a room on the computer.

For some reason when people talk about this, they always seem to paint the picture of some overweight guy in a dark windowless basement hacking away at his computer with a hot pocket and a Slurpee next to him, like you could turn into him if you spend too many Saturday nights surfing. This is their worst fear.

To the contrary, the web can help you educate yourself about better eating habits, exercises, sports, and other things that can contribute to a healthier life.

It’s pretty sad when people (mostly of the older persuasion) misjudge, and underestimate the amazingness of surfing the web.

Sure playing a saturday pickup game is great, and going to a BBQ is a great way to socialize, but honestly, when you consider all of the possible knowledge to be gained on the internet, not to mention all of the real interaction you can have, it doesn’t make sense to limit yourself only to your surrounding area.

The web has the ability to open people up to the world. It’s like watching a Planet Earth Documentary. It can show you things you would have never in a million years dreamt about, and it can teach you about them. It’s the ultimate when it comes to expanding one’s horizons.

Sure not everybody uses the web to gain useful knowledge. Some people are addicted to things like online poker, or buying things on ebay, but the potential for the amazing growth of knowledge, and at such high speeds, far over-shadows any negative that could potentially prevent it from occuring.

The internet doesn’t shut you out from the world, it simply brings the world to you..pretty much all of it. It takes you places you can’t go in real life. A great example would be touring the Pyramids and the Sphinx with infinite resolution on Photosynth. It’s literally the next best thing to actually being there. The detail is amazing!

I think as the web ages, and innovation rates increase, we will start to see a change in the mindset of people who believe the web does not enhance our lives. For me, there’s never too much. I’d like to see the progress made when everything we do in some way is tied to this vastly powerful matrix of information.

I think it’s time we stop focusing on how technology makes people lazy, and start realizing that tremendous amounts of work can get done by simply sitting on the couch with a laptop. Of course, going to the gym every once in a while doesn’t hurt either..

Written by: Dante Cullari, Founder & President Beat-Play, LLC

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Business Owner Anxiety? Use the Clipboard Effect and De-Stressorize!

For any independent business owner, even if you’re an independent artist, being your own boss is tough. How do you stay on top of everything when you’re being pulled in a million different directions? Especially when there’s so many different responsibilities to keep track of? Here’s a couple tricks I’ve used to stop my own anxiety.

First, when I felt that the list of things I was in charge of was too big to even remember off hand, I made a spreadsheet. At the top left I wrote “Action Items:” Then below I listed all of the actions I go through(or should) almost daily, such as Blogging, Research, Drafting, Email, ect. Then every day I check off the categories I did and list the specific projects I worked on.

It helps me in a couple of different ways. It lets me know which areas I’m hitting the hardest and which ones need work. It also lets me track how much is actually getting done daily, and it gives me something to be proud of. Also it pushes me to be more productive so I can have the simple joy of checking off those boxes.

There’s just one other crucial step in this process: Get a clipboard. For some reason, there’s something official about having a clipboard with information regarding the productivity of your business. It is reassuring, and especially when your office is your living room or your basement, and your environment might not be so “official” looking, having something that represents that order to your business is important, and having things organized like that goes a long way for your peace of mind.

One more AWESOME and similar organizational tool for any business owner, that can sky rocket your productivity, is called the Mini Day Method. Check out that blog post for more info, it is REALLY worth looking into.

Today’s Advice: Don’t stress, buy a clipboard!

Written by: Dante Cullari, Founder & President Beat-Play, LLC

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