SIGN UP TO BETA TEST at: http://MusicWithoutLabels.com
Tag Archives: Social Networking
Excerpt from my Book-in-progress – The Technological Garden Is Growing: Marketing In The Data Capture Era
I will have this book available online for free some time this August. Check back for an exact date.
Written by: Dante Cullari Founder & President Beat-Play, LLC
Word of mouth is the single biggest spreader of anything, hands down. If you don’t believe me, check out this quote I found in Seth Godin’s book, Idea Virus: “You cannot sell a man who isn’t listening; word of mouth is the best medium of all; and dullness won’t sell your product, but neither will irrelevant brilliance.” – Bill Bernbach, former dean of American Advertising. I don’t think this quote could be any more true, even though it’s over 20 years old.
Whether its leaving an extra couple bills for your waitress, or mowing your elderly neighbor’s lawn, lending a helping hand can not be under valued! It’s those little things we do in life that can add up to something much bigger, whether for you, or for someone else.
With the advent of new networking tools and various forms of media distribution, many bands and artists are focused on creating a buzz rather than creating great music. Granted, there is a time and place for marketing and promotion. However, when a band focuses more on promotion rather than expressing themselves through their own unique musical talents they run the risk of devaluing their most important asset, their work. We live in a digital world where all we hear is “Facebook this” or “Tweet that,” and while these instruments are powerful tools if implemented efficiently, more often than not, it would behoove the artist to appropriate time in the studio and/or developing their craft instead of aimlessly gallivanting the twitterverse.
By: Kyle C. Stilley | Online Marketing | @Stillz | Music Without Labels & Beat-Play, LLC
Here at Music Without Labels & Beat-Play, LLC we currently represent 320 independent musicians, offering free promotion. There are currently way too many artists today not utilizing social media the right way to promote their music. Facebook has had fan pages for close to 2 years now so don’t represent your band under a “personal” profile. Come to Music Labs Blog take a look at the reasons why it is not beneficial to build your music recognition on Facebook through a personal page.
Youtube has added many new features in the past few years that really give users an innovative way of spreading your video content throughout one of the largest networks online. With the addition of new features comes the transition of useful marketing strategies. Learn how to effectively utilize:
- Channels for Videos
- User Connect
- Tags and Annotations
- Video Responses
Visit Music Labs to continue reading…
Too many bands today spend hours and hours creating new music during the week just to go out and play covers on stage. Honestly, if this is how bands make their money then it will most likely continue in that manner. Independent Artist’s focus today should be building a strategic push of their OWN music to the public. The technological advances online that we’ve consistently seen in the past 20 years can shape the strategy in which you focus on.
Continue reading →