Tag Archives: Social Networking

New Beat-Play About us Vid!

Also found at https://beatplay.wordpress.com/about-beatplay-and-musicwithoutlabels/

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Excerpt from my Book-in-progress – The Technological Garden Is Growing: Marketing In The Data Capture Era

This is an excerpt from a short book I’m working on right now called The Technological Garden Is Growing: Marketing In The Data Capture Era. It talks about how online technologies are evolving, and the impact that will have on marketing and a host of other areas in our every day lives. I walk through what’s wrong with current models today, what will change, and the results these changes will have. It will be a great guide to get people on the right track for when it comes to marketing in this new emerging technological environment, and trust me, it’s right around the corner. This excerpt is from the end of section/chapter 2:

I haven’t even talked at all yet about Beat-Play, the website I’m working on right now, which is basically the first step to creating this model. Beat-play is a music social network where you will have a radio that finally utilizes your existing network to recommend songs to you. I’m an indie artist too, and I needed a better promotion method myself, hence where all of this stems from.
Basically on Beat-Play, to find music, you follow people who you share a taste in music with. It could be your friends, your family, favorite artists, teachers, heroes, or whoever else offers their playlists to you. Once you follow them, if they like a song enough to save into one of their playlists, it automatically gets sent to your radio, with you having a number of options for how to sort the music that gets played. Also, if you like a song enough to save to your playlist, it automatically gets sent to anyone following you. Not only does this mean that all of the music you hear is approved by someone that you trust first, and that it’s suggested for you automatically without wasting any time searching, but for the artists that deserve your attention, it’s an incredibly effective form of free promotion and distribution for their music. Now I hope you can see where I’m going when I say the future of marketing.
Think of a world where when you type in a search, the results are already filtered by people for you, to get you the most specific results for what you’re looking for, and fast. Imagine a world where no time would need to be spent rooting through piles of content online, and the countless hours that would be saved. Not only that, think about that time being used to intake information. The learning process throughout life overall would become extremely accelerated. For anyone wanting to market a product, the playing field would then be completely leveled as well, being that social recommendation is essentially automatic word of mouth, leaving room for only the best products to rise to the top, and the worst products to be phased out. All of a sudden knowing the right people and having the biggest budget aren’t defining factors of a company’s success, and competition would finally demand innovation.

I will have this book available online for free some time this August. Check back for an exact date.

Written by: Dante Cullari  Founder & President Beat-Play, LLC

Definitely a Crazy Addicting Music Game

Engineering of a Viral Music Video – Okay Go – This Too Shall Pass – Sick TED talk

It’s About Time Advertisers Started Being Useful

This was the Aircel ad in Mumbai with an real inflatable boat attached to it, the Slogan was “In case of emergency, cut the rope.”

July 15, 2009 there was flooding in Mumbai and people did exactally what was written on the billboard ad, they cut lose the rope

Big brands and advertisers need to offer their customers something in exchange for doing the marketing for them. It’s time ads were actually useful at least.

Word of mouth is the single biggest spreader of anything, hands down. If you don’t believe me, check out this quote I found in Seth Godin’s book, Idea Virus: “You cannot sell a man who isn’t listening; word of mouth is the best medium of all; and dullness won’t sell your product, but neither will irrelevant brilliance.” – Bill Bernbach, former dean of American Advertising. I don’t think this quote could be any more true, even though it’s over 20 years old.

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The Importance of Lending a Hand – Pass it on

Whether its leaving an extra couple bills for your waitress, or mowing your elderly neighbor’s lawn, lending a helping hand can not be under valued! It’s those little things we do in life that can add up to something much bigger, whether for you, or for someone else.

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Music Lab Blog: Music Is Your Job

With the advent of new networking tools and various forms of media distribution, many bands and artists are focused on creating a buzz rather than creating great music. Granted, there is a time and place for marketing and promotion. However, when a band focuses more on promotion rather than expressing themselves through their own unique musical talents they run the risk of devaluing their most important asset, their work. We live in a digital world where all we hear is “Facebook this” or “Tweet that,” and while these instruments are powerful tools if implemented efficiently, more often than not, it would behoove the artist to appropriate time in the studio and/or developing their craft instead of aimlessly gallivanting the twitterverse.

Read More At The Music Lab

Music labs

By: Kyle C. Stilley | Online Marketing | @Stillz | Music Without Labels & Beat-Play, LLC

Facebook Has Fan Pages: Use Them!

Here at Music Without Labels & Beat-Play, LLC we currently represent 320 independent musicians, offering free promotion. There are currently way too many artists today not utilizing social media the right way to promote their music. Facebook has had fan pages for close to 2 years now so don’t represent your band under a “personal” profile. Come to Music Labs Blog take a look at the reasons why it is not beneficial to build your music recognition on Facebook through a personal page.

By: Mark G. Valente | Online Marketing Director | @MarkwithMWL | Music Without Labels & Beat-Play, LLC

Music Blog Entry: Youtube Music Promo Tips

Youtube has added many new features in the past few years that really give users an innovative way of spreading your video content throughout one of the largest networks online. With the addition of new features comes the transition of useful marketing strategies. Learn how to effectively utilize:

  • Channels for Videos
  • User Connect
  • Tags and Annotations
  • Video Responses

Visit Music Labs to continue reading…

Labels Aren’t for ANYBODY

Too many bands today spend hours and hours creating new music during the week just to go out and play covers on stage. Honestly, if this is how bands make their money then it will most likely continue in that manner. Independent Artist’s focus today should be building a strategic push of their OWN music to the public. The technological advances online that we’ve consistently seen in the past 20 years can shape the strategy in which you focus on.
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