Tag Archives: SoundCloud

Interview with Beat-Play CEO – Dante Cullari

Beat-Play just announced their official public Beta launch. We’re here today with Beat-Play’s founder and CEO, Dante Cullari, to tell us some more about the company.

Dante, what is the goal of Beat-Play?

Beat-Play’s aim is to provide an optimized digital infrastructure to the music industry as a whole. We want our tools to encompass a full spectrum of opportunities for artists and fans to create, promote, distribute, monetize, organize and listen to music. We understand that there is no one perfect solution that will work for everybody, so our goal is really to provide a number of options for each of the different components of the music industry I just mentioned. All of this is now made significantly easier with digital, online and social technologies, and we feel that centralizing these solutions by defragmenting music into one rich community will also be beneficial for everyone. We want to help create the foundation for a long lasting, sustainable and prosperous world music industry online, as we move forward into the future.

What does Beat-Play offer artists and fans right now?

Our first and current product addresses promotion and distribution for artists (or discovery and sharing for fans), organization and playback. Right now, Beat-Play is a streaming player that promotes music to fans with something we call Bump, which is a search based on tags, or keywords that the user enters. Listeners can use Moods, Locations, Artist Names, Genres, Activities or really almost anything, to describe the music that they want to hear. Beat-Play then creates a custom playlist for the listener consisting of both music and videos (via Souncloud, Youtube and Beat-Play itself) based on matches to the user’s tags. These playlists are updated in real time as music is continually added to the service and tagged. Fans can then save the music that they find and like into playlists, and share these playlists with their friends through Facebook.

While the current product currently offers limited functionality, our next product will focus on adding in new options, as well as improving current ones.

What are you working on for the future?

Our next product will address several issues. We’re working on mobile to improve access. The next product will also be socially integrated which again will aid in promotion and distribution, or sharing and discovery, and we hope to also include some more options for user customization. We want to make organizing and managing your listening experience better, with more custom presets, which again, will help in discovery and also fan retention.

The next big step for us then is really artist monetization. As mentioned before, we realize that one option will not be sufficient for every artist, so we’re planning on introducing things like music and merch stores, ticketing and show booking, commercial music license stores or auctions, and even advertising opportunities.

Advertising is actually something I want to briefly touch on – To quote the Facebook movie, “Advertising isn’t cool.”  In the movie that’s really all they needed to say about it before just turning their backs on it. I feel that this is an attitude that most companies have towards advertising, but nobody really wants to be the one to challenge it. On Beat-Play, we’ve come up with a way around this.

First of all, artists on Beat-Play will own their own ad space, and they can leverage their statistics on Beat-Play and on Facebook to negotiate better rates with sponsors. As far as the ads themselves, you wont see annoying and interruptive commercials, or huge flashy banners. Our ads will instead be designed to actually add to the listener’s experience by offering pieces of bonus content relevant to the artist or the music itself. It could be a music video, a cool app, or even a video game. If it’s Skrillex, maybe it’s a Dj app. If it’s Slightly Stoopid, maybe it’s a surfing game you can play while listening to the music. Also, the listeners won’t be distracted by these ads. On the player itself we’ll use something that we call postage stamp ads, because they’re just about the size of a postage stamp. If the user doesn’t want to engage with the ads, they don’t have to, and they won’t be interrupted by them. For the people who do choose to engage with the ads, they’ll get some additional content that they couldn’t have gotten otherwise, creating incentive to actually share ad content. This provides a great revenue stream to the artists, allows the fans to continue to listen to their favorite music for free potentially, and also provides some great cred for the sponsors involved. Everybody really wins, and this even has some great potential to curb piracy for artists. These are the kinds of solutions that we’re looking forward to making available to the music industry in the near future, using digital technologies to make it happen.

How can people help?

Get on board now. It’s only going to get better, and for artists especially, it’s a good idea to start gaining their fan-base here so they can get their statistics up. Even if they’re not on Beat-Play though, building Facebook statistics will still help them out, and Beat-Play could still help promote an artist if their music is on Soundcloud, Youtube or Jamendo right now. So not being on Beat-Play doesn’t necessarily mean that you can’t still benefit from it, but it’s a good idea to get on there now as we’ll really be able to offer the fans a better experience with their music on Beat-Play if they do. It’s completely free, so there’s nothing lost by trying it, and for fans right now we really offer some great discovery and organization options, along with unlimited, uninterrupted free streaming. Mobile is obviously something we’re really excited about pushing out next.

As we continue to grow, we will really need help from the artists and fans to support and build this community. We need artists to upload their music and tell their friends and their fans. We also need artists to work together in helping to support and promote each other by tagging fellow artists in their own songs. Most of all though, we need artists and fans to really take ownership of this community, and take advantage of the free options we’re putting out there. This really does need to be a team effort, and I think we have the strength and the ability as indie artists to build something huge, so that we can have the kind of impact that we need in order to benefit all of the incredibly talented independent artists out there that are struggling right now, and also to impact the fans that are missing out on a lot of great music because of it. We’ve had a great response from artists so far, and we’re confident that these solutions will bring some big changes to the way the music industry operates in the coming years.

You can go to Beatplay.com right now to sign up, and you’ll be asked to login with your Facebook account. We don’t auto-post to anybody’s walls, or publish any user information, not even on the Beat-Play player itself right now, so your account will still be completely secure.

If you have issues or suggestions, please contact us! We are still in beta so we understand there’s a lot of room for us to grow, but we’re working really hard with our small team to keep up with the demand for more features. The player is best used with Firefox right now also. Again, we really appreciate the support of the independent music community that we’re getting, from both artists and fans, and we’re extremely excited to get to the next level!

Dante, thank you so much for the interview.

Absolutely, Thank you!

To get you started, here are some awesome playlists courtesy of the Beat-Play team – over 6 hours of great tunes:

Beat-Play Launch Mixtape (dubstep, house, indie, hip hop, r&b, electro, other)

 

Mellow Music Mix (Reggae, Indie, Dub)

 

 

Kendrick Lamar Mix (Hip hop)

 

 

Interview by: Kian Bardikalaie

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M83 – “Midnight City” [FREE DOWNLOAD]

M83There are many things to say about M83 but one word that sticks above all would be diversity. Having been around since 2001 they’ve composed and released 5 albums all varying in style and sound. Band leader and co-founder Anthony Gonzalez is at it again bringing the French electronic-pop group back with a bang in their latest single release “Midnight City”. This track is currently on the M83 Website for FREE Download to help pump their upcoming October 18th album release, Hurry Up, We’re Dreaming. I’m definitely catching that 80s electronic sound in this track, which continues to exert their course of originality varying from album to album. I encourage you to catch more of M83s past albums on their Facebook Page.

Promote Your Content On A Custom Facebook HTML Page [MUSIC HELP]

Having a page on Facebook today has become a very important source for independent artists to connect with the majority of their fans on the internet. With only a few musician based apps on Facebook, such as Reverbnation’s “Band Page” and Root Music’s “BandPages” App, it’s hard to project your content in the creative and original manner you wish to. The Static HTML application for Facebook is the only legitimate way to achieve that overall customization you need to stand out.

To get started you must first download the Static HTML App to your Facebook Page. Once you’ve downloaded go to the NEW tab titled “Welcome” on the left side-bar of your page. This is the edit page where the code can be input. You will also notice a second text field located below the initial one. This allows you to place similar content via code for Fans only, forcing non-fans to “Like” your page in order to view your exclusive content.

Static HTML Edit Screen

Static HTML Edit Screen

Here at Music Without Labels we have been searching for a few coding options to help bring a number of different content types to the Facebook Landing Page for all viewers to experience, current and new. The Static HTML application allows you to use a number of different codes such as CSS, Javascript, and of course HTML, giving you all the possibilities available with most custom websites. This walk-through will show you the steps taken along with the code used to obtain the page you currently see below. We hope this article will give you the insight you need to go off and customize your own page.

Music Without Labels Static HTML Page

Music Without Labels Static HTML Page

Taking a look at the image header located at the top of our Music Without Labels Facebook page titled “The Beat-Play Experiment”, you will notice it is linked to our blog at http://musicwithoutlabels.com. Here is the code for this linked header image.

Static HTML Source Code [HEADER]To personalize this code with your own image simply upload your image to a preferred online network (Facebook will work great for this), then replace the link in RED with your specified URL. To change the hyperlink in the image swap the GREEN text with your own link. The BLUEtext represents the title of your image which appears in the meta data.

Now all you have right now is a header image. I know, nothing really too big, yet. Looking at the main show located below the header image, you’ll notice a background image (with curtains), a soundcloud player in the middle, and 3 image links (social media buttons). Once again I’m going to begin by giving you the overall code we used then guide you through some of the steps to customize everything yourself.

Static HTML Source Code [BODY]In order to harness the remote background image we used a table which you can see starts the code. This leaves the GREEN text that follows to be the image URL and the dimensions. (NOTE: Facebook pages have a maximum width of 520 pixels.) Proceeding the background part of the code comes the content within the table, which displays on top of the background image. The BLUE text code represents the centered soundcloud player you see on the MWL Facebook Photo above. You can embed all sorts of online content from a number of different services including Youtube, Vimeo, Mixcloud, Soundcloud, and more. Simply copy the embed code from the media you want to post and paste it directly where the BLUEtext is in the code.

Just like the header link image at the top of the page, we used a similar code and added 3 linked images, in RED, within the table. To choose a specified area on the page we used ‘absolute positioning’ which allows you to alter the pixels to a specified location. (This takes a bit of saving and checking your work, so be patient.) The first URL in the code presented in YELLOW refers to the linked URL. Following this URL are the parameters for image positioning and size from TOP, LEFT, WIDTH, to HEIGHT. The second URL in YELLOW refers to the specified image URL (Must upload image to online server to obtain URL).

With so many different variables in this layout there are multiple areas for customization. Creating personalized images and using the codes to strategically position links and images will open a whole new wave of promotion throughout your Facebook Page. Now you are able to deliver content to your Facebook fans in your own way. So we encourage you to get out there and test this code for yourself and don’t be afraid to try different content types and layouts. Please comment with any of your own examples and be sure to contact me with any questions concerning the process. Also, to ensure that your new HTML page is the ‘Default Landing Tab’ go to your “Edit Page” and select “Manage Permissions” on the left then select the new tab in the specified drop-down field.

Written By: Mark G. Valente | Online Marketing Director | @MarkwithMWL | Music Without Labels & Beat-Play, LLC

TopCast RUNDOWN (7/09-7/16) [PODCAST]

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The Pretty Blue Guns – “Shed Your Skin” [FREE DOWNLOAD]

 

Pretty Blue Guns

The Pretty Blue Guns are four best friends who love making a noise. They have been playing shows all over South Africa for the past few years with some of the country’s top acts, ranging from small intimate theater shows to huge festivals.  The band consists of Andre Leon (vocals/guitar), Brandon Visser (guitar), Gregory Thompson (bass), and Lucas Swart (drums/vocals). Their style has been described as “gritty blues rock”, with influences ranging from early Robert Johnson era blues and Tom Waits to modern rock giants such as The White Stripes or Kings Of Leon.  The band recently finished their second album, Shed Your Skin, in April.  Download the title track via soundcloud to check it out.

 

 

By: Elizabeth Stene | Beat-Play Ambassador South Africa | @LizMWL | Music Without Labels & Beat-Play, LLC

 

TopCast RUNDOWN (5/15-5/22) [CHARTS]

Music Without Labels Playlists

Keeping the vibe of getting you all the top posts from the last week but we’ve decided to add a bit of PodCast flavor to help the listening process. So here’s our TopCast Rundown of this week’s Top Posts.

Max Richter – “On The Nature Of Day” [MUSIC]

It’s quite difficult these days to find quality classical music especially if you don’t really know where you’re looking. Well luckily I was privileged with stumbling into Max Richter‘s music through the soundcloud. I was quickly haulted of my work as this soothing violin crept in the background to bring an inspirational melody similar to what is heard on film. “On The Nature Of Day” is the opening title to one of his later works entitled ‘The Blue Notebook’. Please visit his sites to hear more of his work and learn a little more about Max Richter’s musical composition experience.

FRESH2DEATH – “I Am F2D” [MUSIC]

Found these guys (Greg Fisk and Ben Samples) while I was clicking through some electronic music videos on youtube. Got a sick live video for ya along with a full stream of The California Grassroots Mixtape 01 by this dope hiphop/electronic/dub duo out of Denver.

Animal Collective – “What Happened?” [MUSIC]

Real cool track by Animanl Collective I scooped up off of SoundCloud. The song comes from ‘ODDSAC‘, a visual album created by Danny Perez and Animal Collective. It has a very Radiohead feel to it with the mellow background and soft vocals. Here is “What Happened?” followed by the trailer from their visual album ODDSAC.

Twestival-fm – What a great idea!

Twestival-fm is an awesome site made by SoundCloud, another pretty cool service, that allows bands on Twitter to upload their music where it can be found on a huge map of the world. This is a blurb from their site:

“Twestival.fm is powered entirely by artists and bands on Twitter. They’re uploading tracks from all around the world for you to enjoy and download. All we ask is that you donate a small amount of money for education and tweet about your favorite tracks.”

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