Tag Archives: tips

Handmade Music – Tips & Inspiration – Awesome Handmade CD Artwork

You hear the repeated chorus: music in the digital age has become meaningless and valueless, like turning on water from a tap in the middle of Rome. But, quietly, a movement is stirring that is reclaiming the value of music. Armed with nothing more sophisticated than markers, paper, collage materials, and imagination, they send mixes of music like grade school Valentines. Heck, they even use the mail. It makes the album more personal than it was even in its golden, mass-produced age.

Many of the practitioners in this case are returning to the cassette and mix tape. But I was also interested in handcrafting cases for demos, for your own music, and for mixes of Creative Commons-licensed and netlabel materials. Instead of just swapping behind our avatars and usernames on SoundCloud, it returns us to the glee of playing with markers and exchanging face-to-face.

If you’re in New York, we’ll be making our own musical packaging and then swapping records, starting with a 4:00 pm workshop on this Sunday 10/10/10 at the Lower East Side’s cozy (and tapas- and drink-stocked) Culturefix NY:

RSVPlocationFacebook; stay for the party, live music, and swap at 7p

But wherever you are, perhaps this Sunday you can make some handmade music.

Full Article, Slide show, & Tips Here

This is a really sweet article from the CreateDigitalMusic blog. Proof that value lies in the people. I think it’d be awesome if you could make a digital version of this, where artists can make their own collages and artwork on a touch screen, similar to an iPad, with a special pen or something. It would leave the custom feel but it would also be mass-producable and scalable. It also wouldn’t be hard for the artist to circulate a bunch of custom designs throughout their fan bases. It’s definitely something worth watching for.

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5 Tips for Advertisers to Better Engage Their Customers


In the world of real-time updates, and endless barrages of information, it’s more important than ever for companies to engage with their customers. Online marketing is one of the best ways to do this. This means keeping a couple of things in mind.

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SXSW Presenters Don’t L.I.V.E. Up to Reputations


According to this Hypebot article: Selling to Fans? Think L.I.V.E., Glenn Peoples of Billboard and Brian Peterson of Bandbox recommended on a SXSW panel that “the key to more sales from fans is to think L.I.V.E.”

Limited

Offer products that are limited in time and/or quantity.

Interaction

Interact regularly with the fans.

Value

Add more value or discount the product.

Exclusive

Sell to your core fans first.

So is this really all there is to making more sales? Is this going to work?

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Simple Keys to a REALLY Successful Business

If you do the following, you can be 100% sure that your business will be incredibly successful.

First of all, when structuring your business you have to have the mindset of providing the best value to people. If you are approaching the organization of you business with the mind set of making money, you are going to be sadly disappointed later on down the line.

The money will come later. The sure way to secure that money is by forgetting about it, and focusing on how you can provide the most value possible to your consumers.

Study your market, study your competitors, and outdo them. Don’t study them and try to imitate them so you can fit into the market place. You want to distinguish yourself. Find out what they’re doing, and then find the problems, and fix them. That’s value to your customers.

I cannot stress this enough. You don’t have to know everything, you just have to know something nobody else knows. If you’re going to seminars, or taking business classes, you can be sure that the info you’re getting is widely accessible.

Finding what nobody knows means studying the circumstances of your market, making observations, and then structuring aspects of your business based on that.

Don’t be so anxious to ask people for advice. Come up with ideas on your own. Take time out of your day to just sit, and think. It’s these ideas that will be most valuable because chances are they haven’t been spread halfway around the world already.

Again, try searching out the problems in the industry. Focus all of your time trying to find the solutions to these problems. If a big problem exists, you can be sure that the solution is unknown knowledge, or there wouldn’t be a problem. Be the person to solve that problem, and your company will be off to a great start.

The most important thing to remember when starting your own company is be flexible, meaning be open to different opportunities or ideas that may emerge.

Nowadays, the most flexible resource we have is the internet. Be open to integrating your business with it, because it is a tool that can give your business instant flexibility.

Keep these things in mind when starting your business and you can be assured that you will have a successful future. The only other advice I can give is, be assured that you will have a successful future.

Written by: Dante Cullari Founder & President Beat-Play, LLC

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