Tag Archives: transparency

The Beat-Play Experiment – Entry #1

I’d like to introduce to you the 1st entry of a new experiment we are proud to be starting.

You may have noticed this blog’s name has changed to The Beat-Play Experiment. This blog, in addition to everything it has represented already, will be dedicated to telling the story of Beat-Play, as it progresses. For more information on what Beat-Play is, go here.

The experiment is almost like a professional baby book for Beat-Play, keeping log routinely of internal problems, successes, plans, events, breakthroughs, overall progress, and looking to the readers for their input. We want to share this journey with our users.

It will also be used in an effort to stay completely transparent, and keep everyone who supports the Beat-Play/Independent movement on the same page as the people running the show. Feedback from posts will be a huge asset to us, and the community, moving forward.

I’ll start off by giving you an update of our status up to this point, and by introducing everyone involved.

First, my name is Dante Cullari and I am the Founder and President of Beat-Play, LLC. I am an independent artist; a lyricist, and a producer. After researching and realizing that there were no solid alternatives for indie artists to promote and distribute their music, without losing their rights to a label, I decided to create my own alternative where artists could maintain full control over their careers, including pricing, song selection, promotion methods, merchandise, ect, and they could do it all online from their home.

I am Beat-Play’s architect. I don’t do any coding myself, though I have a little experience doing it. I however, design the functionality and the interconnectedness of the site, and guide the user experience. I have a very clear vision of what’s best for independent artists, and I do my best to translate it to everyone around me. Every decision I make for Beat-Play has a good reason behind it, and when making decisions, I am always thinking about what’s best from the user’s perspective.

It’s been 3 years since I had this dream, and now, it’s just a few short months from launching. We have the designs done, and the back-end mostly done. Now we are just waiting while the two are being merged together into one functionally incredible tool for artists. If you want to learn more about what our beta version will include, you can check out the Beat-Play Beta Overview.

I’d like to now introduce everyone else responsible for making Beat-Play become a reality, and a sustainable platform for independent artists to share, promote and earn money from their music.


First and foremost, we have my Mom, Kathi Cullari. She is the CEO of Cullari Communications Group, a public relations company based out of Pa, and she is the VP of Beat-Play. She is an incredibly innovative and smart woman, and she has taught me almost everything I know about business. Everyone that works for her, with the exception of 1 person, is a female, and they all work from their homes. She has people in almost every state. Though she is located in Pa, she has created a network of people all throughout the country, allowing her business to reach much farther. She is my primary investor in Beat-Play, (and she also happens to have an AMAZING voice). She is where I get my love of music, and she really believes in this cause. I am so lucky to have her. Not too many people would have so much faith in their 21 year old son, but she’s smart, and I get it from her.

The Team:

Boris Mosesyan

Boris is our Creative Director. I’ve been good friends with Boris since High School, when he would show me the beats he was making and we would make songs together. He doesn’t make beats so much anymore, but he does a LOT of design work for us. He is responsible for our Myspace page, our Blog Header, our T-shirts, our Twitter page, our forums, a bunch of Beat-Play backgrounds, and a lot more. He does awesome work, with a lot of passion, and he’s a character. He never fails to make you laugh.

Dave Botero

Dave has had many titles. Among them are director of business development, account executive, media coordinator, national sales assistant, HMFIC (head motherfucker in charge) and he now he calls himself the Sous Chef of Beat-Play. I met Dave when he was at a different company and he came to me with some of the most ridiculous, and creative marketing ideas I had ever heard. We developed and maintained a relationship despite us not using his company anymore. Then about a year later Dave and I started working together again. This time Dave was the HMFIC of his own company, Livid. I was Livid’s biggest client and eventually I just had to snag Dave all to myself. He is an incredibly creative and connected individual and we’re lucky to have his expertise on this team.

Mark Valente

Mark is our Online Marketing Director. I actually went to high school with Mark as well. We’ve been friends for a very long time, and both share a hunger for knowledge that drives us to learn about anything and everything we feel can make a difference in our lives, and the world. He is the social butterfly of the group, reaching out on hundreds of social networks and blogs to spread the message of better alternatives for indie artists. He is our online ambassador, and if you found this blog through another website, it’s probably because of him. He’s also a pretty dirty drummer!

Jimmy Iles

Jimmy is our Director of Operations. He has a strong background in sales, having worked for a major food wholesaler for a number of years before Beat-Play. Now he is the one responsible for making sure the rest of us don’t fall off a cliff. I have actually known Jimmy for a long time. He is my mom’s best friend’s son. He is an amazingly diligent and organized person to work with, and he is also a great guy to hang out with. He’s based in Colorado, right outside of Denver, while the rest of the team is in Harrisburg, Pa for the time being. Jimmy is our connection to the real world at times, but even he’s a bit of a dreamer, and I wouldn’t have it any other way. He is a crucial asset to our team.

Dan Lineaweaver is the President of Skyward Thought, the development team working to make Beat-Play into a reality. Dan is also a drummer in a metal band. He really believes in this project and understands it better than most people I know. He is the best possible guy I could have ever hoped to build Beat-Play. The name of his company exemplifies his process. He was one of the first people on board with Beat-Play, and he has proven to be an amazing addition, throughout the whole journey. He’ll be adding more info about his company here in the future.

I make it a point to surround myself with geniuses. Everyone on the team operates at a higher level. We think big, and act. There is nothing we believe we can’t do. That is why for us, solving every single problem associated with the music industry today is simply another goal to be reached, and we are relentless. We feel like we will make major contributions to the welfare of independent music as a whole, and we will continue refining our methods as long as we are here.

We are getting EXTREMELY excited for the launch of Beat-Play into beta, which hopefully will be out of the lawyer’s hands and online by May. This is a big moment in time for independent artists. Stayed tuned for another entry shortly.

Entry by: Dante Cullari, Founder & President Beat-Play, LLC

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